September 6, 2012

American Girl

free people girls

When I need inspiration for what to buy Solveig and Sena for school, I always check out Free People - love the clothes! Last visit I found the WHICH GIRL ARE YOU? feature on their website amusing because it reminded me of my girl's brief and intense interest in American Girl dolls when they were young. The dolls are inspired by some version of history and beg the child to choose WHICH GIRL ARE YOU? Brilliant marketing as these young women have grown up making retail decisions based on the pairing of the consumer's identity with one of the "dolls".

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